Communicating During a Crisis in Today's 'Noisy' World
What are the critical elements needed for how to best prepare to communicate during a crisis?
Jul 09, 2019, 07:00
Jul 09, 2019, 10:30
Consumers now have the power to practically dictate how a product or service is provided, with their rapid turn of opinions, comments, observations, even disruptions, which may also lead to how products and services are to be developed to answer the discriminating requirements of customers. All these come to a head during a crisis on your product, your service, that affects your much-prized brand reputation.
Benjamin M. Los Baños
Benjie is the Learning Services (Essential People Skills) Manager for SGS Academy of SGS Philippines, Inc.
Prior to his new responsibility, Benjie was in charge of corporate marketing and communications for SGS in the Philippines since 2005 and has a career in communications that spans more than 3 decades in marketing communications, marketing services support, advertising and public relations, education services, and process re-engineering. His experience and competence includes Vision/Mission formulation, organizational development, and strategic brand management.
Concurrent with his new business role, Benjie conducts corporate relations and is a member of the Core Team of the Business Continuity Management for SGS in the Philippines.