Driven for New Challenges: The Case of Mitsubishi Motors Philippines
The Automotive industry in the Philippines is in the midst of dramatic growth. Auto sales for example surged by 46.5% last October 2014 compared to previous year according to the Chamber of Automotive Manufacturers of the Philippines, Inc.1 Key players in the market are poised for growth as the country bids to become a regional production hub in the near future.2
Mitsubishi Motors Philippines Corporation (MMPC) ranks second in terms of local market share.3 It is in a midst of great change. It recently moved its manufacturing operations to a much bigger plant in the southern part of Manila. It also has a new president tasked to lead the company’s growth and business expansion, with a particular focus on four areas: manufacturing, marketing, labor/management cooperation, and community involvement. Total Customer Satisfaction remains to be the company’s underlying commitment.4
The company recognizes the role training plays in managing change in the organization. It has invested a lot in the various changes, including training. It has invested not only in building technical knowledge but also in ‘soft skills’ and management development courses.
In 2014, MMPC launched the Driving Forward to New Opportunities program, together with the establishment of its Vision, Mission, and Values through its Training and Organizational Development Section (TODS), braced by various courses to build the skills of its supervisors and plant and office personnel on various management development areas.
SGS Academy in partnership with the company’s TODS team developed a customized course on Work and Customer Service Excellence for both staff and supervisors, and another course on Conflict Management for supervisors only. Such courses aimed to develop MMPC’s organizational values – Flexibility, Leadership, Excellence, and Teamwork. The courses ran for 10 batches using in-house tutors of SGS. SGS leveraged its existing HR resources and network to get experts and build the materials. Overall course rating ranged from 91% to 98% satisfaction and the feedback was used to identify training needs for this year. There is a positive impact on the business although this cannot be disclosed. MMPC used it as a basis for launching new programs.
In 2015, as the company implemented bigger changes, MMPC launched a new program called Driven for New Challenges, to which TODS has anchored the theme for the year’s trainings - Culture Change. This time, SGS Academy had a bigger part of the program having won a contract to provide courses on Lean and customer service orientation for plant and office staff, performance management and change management courses for supervisors, and a conflict and stress management course for its top managers. These courses are now centered on MMPC’s mission and vision to be number one in the Philippines and to be globally competitive.
Another opportunity was given by MMPC recently when they requested SGS Academy to bid on a training program designed to improve the service and quality orientation of its dealers. The Learning Services team is now working closely with the Performance Assessment/Customer Experience team at a local level to ensure MMPC requirements are understood and met.
For SGS Academy, the aim is to further strengthen the partnership with MMPC insofar as learning solutions are concerned. For one, ILearningPlus is a key tool to make this happen. With the use of the system, MMPC learners check their courses online and once completed directly download their certificates. Other functionalities are currently being reviewed and the plan is to maximize it within the year.
The spirit of innovation and collaboration is also as important. Growth is driven by new courses and new services and a new way of doing things. As shown by the partnership of SGS Academy and MMPC there are many new opportunities that available to those who choose to grab it.
Moving forward, according to Edwin Dellosa, MMPC, head of Training and Organization Development Section, mentioned that "such significant efforts are vital to MMPC’s plans in 2016, mainly geared toward global competitiveness - a new car model in response to the government’s plan to make the country a manufacturing hub through the upcoming release of the Comprehensive Automotive Resurgence Strategy Program, and enhance employee and labor relation’s commitment towards HR readiness for ASEAN integration.”
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