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As the Philippine economy grows, consumers have more products to choose from than ever before. In addition, products are flowing more freely in order to meet consumer demands. In this thriving business landscape, competition between businesses has intensified. Successful business owners must know how to outsmart the competition while exceeding customer expectations.

Marketing and Business Intelligence Support (MBIS) from SGS can help you to make your product or service more competitive. We use reliable, scientific approaches to discover the underlying drivers of consumer behavior, so you can meet consumer demands ahead of your competitors.

Consumer insights

Understanding consumer thoughts, feelings and needs can help you to capture new markets and grow your business in existing ones. With the right intelligence, based on consumer data, you can obtain critical insights that you can use to develop effective strategies for increasing sales and gaining customers.

We provide:

  • Consumer behavior studies
  • Customer needs identification
  • Customer satisfaction surveys
  • Customized consumer research and consultancy services

Competitor checks

Understanding your competitors’ operations will enable you to surpass industry best practices and standards in sales and service. This will allow you to increase market share in your chosen markets.

We offer:

  • Competitive landscape measurements
  • Price, promotion and product surveys
  • Mystery shopping audits of competitors
  • Brand reputation measurement and surveillance

Contact us today to get a quote or to find out more about MBIS.